2007 years of women's clothing sales market is still fashionable leisure brand women's leading domestic female clothing habits change. In this case, the company keeps pace with the times in the day slaves, "Mr slaves" brand up to become a national high-end brands, strong brands of accumulated experience, timely adjustment of the "positioning and development direction of Ada" young women fashion brand.
. Brand culture:
1 Ada -- promote comfortable and high taste life advocates. Whether it is day or evening, give the wearer enough free space to match, according to different occasions, to show the unique personal taste, safe movement, Cliffide Flower.
Ada---- tends to a self release under inner confidence, and the urban female group rich intellectual world outside of the dress collocation or facial expression action. Dynamic style, elegant fashion sense can't be held back, make Ada women no matter at what time, what place can radiate health, fashion, self charm!
Brand story: 2
Ada -- the famous brands from Italy of Milan, has made the right day slaves company investing heavily in cooperation, and as the first independent brand in 1999, began to develop in Chinese.
Brand positioning of
2 brand strategy: for each of the pursuit of details and exquisite life of the urban intellectual woman, bring mature and the ultimate sexy, and with its imaginative design shaping women's elegant and romantic, emotional and rational and modern life.
3 brand style: to match and comfort as the premise, pay attention to lifestyle, fashion style, atmosphere, collocation is strong. Ada according to various ways of wearing different occasions to create stylish women's life, each season will highlight these topics and new changes.
4 brand value: enjoy work, enjoy life.
5 life attitude: they as a modern urban women, work and career are inseparable part of their self value realization, they are energetic and optimistic positive work; at the same time they pursue the taste of life, know how to release the pressure in the intense work, like a comfortable home environment and romantic way of leisure.
6 target market
6.1 target customer group
The core consumer group psychological age: 25 to 35 years of age,
Doctors, teachers, postal, banking, civil servants and other highly educated female fashion, including the taste of the housewife, for senior staff, the company owners for additional customer.
Dress occasions: work, meetings, shopping, community activities, tourism.
