Beijing Bettany Fashion Co., Ltd   

      PAUL
                                  BETENLY (Paul Bettany) is Italy's outstanding men's brand, founded in 1981, initially in the professional customized service to the upper class groups, the products adhere to the exquisite workmanship and perfect details, with delicate, restrained to win. With the rise of the new backbone of social custom, single service has been unable to meet the needs of the market, PAUL
                                  BETENLY (Paul Bettany) brand model extension to the clothing field, walk fashion business routes, consumer choice represents the rich content of the intellectual fashion family, and accumulated a profound influence on the brand.
                  　　PAUL
                  BETENLY（保罗贝塔尼）进入中国后，延续了其一贯的风格、体系，并在品牌运作方面针对中国市场进行了更加明晰的微调，通过塑造商务精英职场、商旅、休闲、运动等生活场景，构筑出符合品牌特质及受众心态的“一站式”购物体验及文化空间，从而诠释出受众极具修养而又时尚知性的生活态度；在运营方面制定出更适合中国市场的产品模式、品牌推广模式、渠道模式、市场运营模式等，使产品、行销、管理“三驾马车”同步驱进；并推出了渠道制胜的策略，针对高级定制模式推动落地化的精确营销，针对零售业态推行重点市场“深度营销”战略，分步骤、分区域快速营造品牌影响力，帮助分 Salesman the rapid expansion of outlets and digestion of goods. In addition, the brand also according to the product style, price band, the core consumer group and other factors, the delineation of suitable values (shopping malls and shop Street), with "values rise" effect, so that each shop is to achieve scientific site selection, reasonable layout, security shop success rate, and provide including satisfactory profit space and standard image system, a sound manual guidance, multi frequency training supervision, improve the retail support service.
                                  PAUL
                                  BETENLY (Paul Bettany) will be simple atmosphere and the taste of fashion store space, with exquisite products, lead the fashion business, shaping the workplace, business elite business and leisure life scenes, establish brand character cultural space and "one-stop" shopping experience.

Men's clothing brand