Shenzhen Yiyu Industry Development Co., Ltd.   

Shenzhen City Development Co., Ltd. was founded in 2002, is a women's brand enterprises, set design, production, sales as one of the a. The company is headquartered in Shenzhen, consists of Beijing, Shanghai, Chengdu, Guangzhou branch, the current store network has covered all provinces and large and medium-sized cities, now has more than 200 counters and stores. The company has its own brand of EIN and FROZEN since its creation, it consciously by discovering and core value of screening, training, product creation, connotation of constructing clothing products of their own, to realize and target customer groups, realize the resonance in the values and life attitude. Enterprise vision: make products exceed the sales level, become a social symbol across social classes, class, lifestyle!

                                                                                                      FROZEN fusion of Oriental in the modern design language of the national spirit, the traditional elements together to modern fashion concept, make it presents a plausible new orientalism. Through a large area of the splicing, hit the color, the washing water, drawstring, beading and embroidery technology and different colors and textures, the lining material, and fusion highlights the different texture of the collision, low-key but without losing style, ethnic without losing fashion, the emphasis is on a high but not arrogant rule of life create a simple atmospheric effects.

                                            brand pursuit: Folk fashion brand symbol!

                                                              brand concept: the folk VS fashion; the new VS thick VS thin

                                                              brand the spirit: the inheritance and innovation!

                                                              and nbsp;       brand style: urban fashion, folk fashion, the pursuit of unconstrained artistic effect.

                                                              brand target population: elegant, thoughtful, strong minded, seeking personality and aesthetic consumption of urban women.