1, a character
"personality" is a million SHUNFA clothing company's fashionable leisure brand, is committed to provide rapid, diversified, leading the fashion leisure clothing.
2, the consumer orientation:
18-40 year old youth, with urban leisure thinking and way of life.
3, price positioning: (yuan / piece)
since the sixty's, street culture wind prevails in the whole world, longing for free, advocating freedom of the punk spirit become the new trend of chasing the young gens, punk rock become the darling of the public, the British became the birthplace of punk rock, it is popular and produced punk music culture collision place, here is full of vitality, the pursuit of freedom, the music, art, fashion culture, holding the expression of different ideas of freedom and rebellion of the. Influence by the British punk culture character of brand clothing, clothing design style unique grid, pop elements, adding bold fanatic in leisure wind to subvert the traditional, comprehensive trend led punk revival by design process and personality quality, as the character and have tentacles young customers to create alternative punk pop.
the target consumer groups: 18-28 years old, young group personality, advocating free and unfettered way of life, their pursuit of the trend, refused to be bound, personality, close to the trend of wearing requirements, but also consider the materials and different occasions.
