"C1" (China No.1) a creative - fashion as the soul of the clothing brand
Product Positioning: original fashion men, women
design style: with unique design ideas, find unique urban romantic atmosphere and the upstart, simple and elegant, gentle, romantic and sexy Jingui, sometimes humorous personality; in the design of the C1 series, can create their own unique personality glamour.
price position: in the high-end products, affordable, high quality with the price of high price level strategy, pricing, and can meet the needs of different consumer force, are value;
summer product:
overall price: 198 yuan, 598 yuan;
core price: 258 yuan, 358 yuan;
spring and autumn products:
overall price: 258 yuan, 898 yuan;
core price: 298 yuan to 598 yuan;
winter products:
overall price: 298 yuan, 1898 yuan (coat, leather clothing, down jacket);
core price: 358 yuan, 1558 yuan (coat, leather clothing, down jacket);
consumer groups: 22-35 years old, the pursuit of unique, unwilling to follow the crowd, be good at leading the trend, driven by the popular urban fashion family. (hair stylist, senior white-collar, business elites, enterprises hot, the performing arts sector, SOHO family, young new age consumption capacity of the fashion group
brand core value: strong R & D, rapid response, unique business, creative mechanism and constantly go beyond
Quality declaration: to original fashion as the soul and let the quality of power
business philosophy: to create the fashion life, leading the fashion culture, copy of the wealth, sincerity and faith win
Corporate Culture: innovation, unity, efficiency, the management of
enterprise vision: to change the status quo of Chinese fashion, to create an international brand, inherits hundred year enterprise
