MASCAL is a famous brand of casual shoes, Chinese translated as mescal buttons. Headquarters is located in Italy Castle Casa Rome. The main production of fashion business casual shoes. The
brand is introduced:
MASCAL founder Mascal Draconic was born in November 26, 1947 in Italy Casa Rome castle. In 1968, Mascal entered the University of Milan to study creative design, constantly absorbing the world of fashion information, and made the acquaintance of Valentino (Valentin), Ferraga (Figo) and other footwear design giant.
in 1972, Mascal officially entered the leisure shoes design industry, to become a professional casual shoes designer. In 1978, joined the Italy VESUS (Wei Shang) and creative design firm, chief design director, for a number of international famous brand product design. Mascal shoes works with delicate, aesthetic, unique material collocation and style has been many business and arts celebrities love.
in 1995, MASCAL brand into the international market, open up the French, British, USA successively, Holland, Germany, Switzerland and other countries, the establishment of the MASCAL brand shop in the local high-end shopping malls, shopping centers. MASCAL to "elegant fashion, the design concept of freedom and individuality" to win the heat pursued numerous city of high-end crowd, become the international urban men's quality of life classic brand clothing.
2010 years, MASCAL brand into the market will be "Chinese, elegant fashion, brand design concept and the international fashion elements into a market, free personality", a new choice for high-end men's fashion city dress Chinese bring more, more connotation, classic, taste, personality.
overview:
MASCAL from the outset doomed is extraordinary, whether in management thought or fashion culture innovation fusion, always according to the change of market development, found belongs to own development road. Always adhere to the development of the concept of consumer oriented in management. So that consumers feel is not only a product of their own value, is also a kind of fashion culture feast to enjoy, to become the founder of the life and work of the perfect combination of.
core consumer groups:
30 - 45, business success, urban fashion, urban white-collar.
MASCAL product design: with special material and craft, innovative ideas, mix and match, fashion trend as the basis, to the internationalization of business and leisure as the concept of product design, injection of pop elements and personalized gene in the product, let the customer when enjoying the fashionable charm to bring yourself to the different life. MASCAL in commodities and professional team is always adhere to innovation and breakthrough. Both in the application design or material, can find the essence of fashion. Application of combination of metal parts and metal leather goods in the production process, to the perfect combination, the noble and fashion personalized philosophy into full play. On the function is the product of soft and comfortable, breathable perspiration function and environmental protection concept of health to conduct a comprehensive upgrade, build quality concept embodied perfectly here.
quality:
Quality -- to do things on the
MASCAL brand management system, we remind each of my colleagues to do every thing, to do things right the first time, if repeat do the same thing, will waste a lot of time and cost. We more clearly to the brand reputation and consumer quality expectations influence force is profound, we never dared to simply relax vigilance.
professional knowledge: Knowledge -
update professional ability, and continue to share knowledge.
"knowledge is the source of life", MASCAL professional team often travel and fashion all over the world and interpret each fashion gene code, learning continuously absorb large amounts of information of fashion culture, to increase our knowledge, self promotion. In the field of precision shaping fusion in the fashion taste and fashion personality, to create their own world of fashion.
the spirit of innovation:
Innovation -- no boundary thinking
MASCAL encourages designers out of habit patterns, put forward ideas and different opinions, to try new methods. The spirit of innovation has become the brand soul, in the competition in the market to win the favor of consumers, innovation has become a sharp weapon for brand success. From the brand was born, the purpose of MASCAL is to become the creators of fashion, until now this idea has never changed.
Prospect:
MASCAL's vision is "to create a business casual shoes retail industry brands in the world", so in the business development part is to spare no effort, planning blueprint for the development of the exclusive MASCAL. At present, the group company to invest a lot of money. The development of domestic business, in first tier cities nationwide to set up sales outlets a shopping mall. Plans to add MASCAL store counters 300 to 500 points of sale, the future is still a continuation point plan. In addition, in recent years, with the development of electronic commerce, e-shop online shopping and buy services MASCAL positive promotion, MASCAL plan in the next two or three years will be the full realization of the electronic commerce and the perfect combination of traditional channels, through the promotion of network support line, fast logistics system, zero distance terminal service, increase consumer experience and other ways to let consumers feel a kind of brand-new commercial pattern. Strategic planning of
in the entire group, MASCAL business philosophy of difference, to break the regional limitation of traditional channels and improve the integrity of electronic commerce, through the innovation pattern in this concept under the guidance of creating MASCAL unique competitive advantage.
