"Zhou Yi Fan" down jacket is a high-end feather fashion brand invested by the Dante apparel group. With its strong capital strength, full market confidence and unique brand culture charm, the Dante down group has combined European culture with oriental charm. It has launched a down fashions from concept, fabric, style and function, and will surely lead the down fashions to upgrade and break through in an all-round way.
Zhou Yi Fan "down jacket" has a new design idea, bold and innovative process, and has distinct characteristics of the times. Its products inherit the international fashion style, pay attention to the domestic consumption trend, lead the fashion trend, and provide consumers with the goods and services of value for money, so that fashionable women can wear elegance and beauty in the cold winter.
First, brand positioning
Brand style positioning: European and American leisure, fashion, charming, elegant, noble taste; core age positioning: 20-40 years old; target consumer positioning: fashion women with higher economic ability and fashion appreciation; consumer mindset positioning: personality experience; consumption pursuit positioning: strong fashion sense, pursuit of elegant taste, and the matching style with each other; brand suitable for dressing occasions: work, social interaction, leisure; brand price positioning: 800 yuan -1000 yuan.
Two, brand promotion
A brand promotion method that belongs to "Zhou Yi Fan" itself, in addition to spreading the "Zhou Yi Fan" brand through the media, in view of the fierce market competition, we have determined that the "store is the biggest battlefield" and "loyal customers are the most important goals". The two major strategies are to implement practical promotion methods, such as the nationwide unified image promotion, unified management system, unified business promotion strategy, strategic alliance with professional store design companies and brand consultant companies. According to the market changes, marketing strategies with extremely competitive market are constantly being introduced. Through the training, store guidance, magazines, periodicals, Internet and professional down coats, the integrated marketing promotion will be carried out, and the brand image and individuality of "Zhou Yi Fan" will be established in the national market. Years of experience in clothing brand operation has been summed up.
Three, product introduction
In 2011, we adopted the latest fashions of fashionable fabrics including satin series, flash series, two-color series, crumpled series, and the combination of high-grade metal accessories, the perfect combination of natural wild fur and the four layer liner's full anti velvet technology. Many international fashion elements were quoted and approached the market and became fashionable again in the year of 90%.
Franchise advantage
1. professional feather down dress, differentiated market positioning, accurate target market, keen market sense and market potential.
Huge and full investment return;
2. brand operation: strong design power, global fashion vision, fashionable style, bright color and fashion.
3. sixteen years of experience in garment brand operation and perfect market planning.
4. perfect pre-sale, sale, after sale service system;
5. unified store image, free store design, high sales decoration subsidy;
6. nationwide advertising.
"Understand the down garment market and are interested in running the brand of fashion down garments; support and promote" Zhou Yi Fan "first; have a certain market development capability and good business ideas; specify a good social relationship and reputation in the market; have a good spirit of cooperation, actively cooperate with the implementation of the company strategy; have good financial backing and operational capacity; have a fixed store, good management and management experience; have strong awareness of brand awareness and long-term development awareness; have strong desire for success, and have strong desire for success, and have the potential to become the pioneer of the industry; abide by the law and abide by the law, and run according to the company's regulations. First, the conditions of joining: I understand and identify" Zhou Yi Fan ".
Two franchising process: consultation and understanding - fill in the application form - submit the preliminary market development plan - two interviews, two checks - identify the operators and business places - sign the contract of joining - train and assess the franchisees - provide shop decoration plans and drawings - shop decoration completed. Practice Guide - new store opening - regular consultation and counselling after opening.
