1915 September Max Lindeman in Berlin the center of Germany opened the first to “ ETAM” named after the sell socks retail store. “ ETAM” the brand was born … …
1928, ETAM Saint-Honoré in Paris; Street No. 376 opened a store, and the company's headquarters to the world famous fashion capital.
1997, ETAM France Group formally entered the Paris stock exchange, to become listing Corporation.
Shanghai yingmote clothing Limited company is the French group ETAM branch company in China, was founded in the end of 1994.
1995, the first ETAM store in China opened in Shanghai.
1998 ETAM WEEKEND came out, leisure series.
2000, ETAM LINGERIE underwear series debut in china.
2002 years, leisure sports brand ES was born.
The end of2006, men's casual wear brand EHOMME debut, become a major breakthrough in ETAM group.
after 13 years of development, in the face of more fashion, more emphasis on self experience of Chinese consumers, ETAM re integration under 5 brands, and in 2008 June, with a “ THE NEW ME” fashion show, to bring global synchronization & ldquo; new me ” fashion.
is more elegant, fashionable and beautiful Etam; followed by pop elements, attention to detail and color Etam WEEKEND; focusing on the unique personality, advocate fashion movement ES; while Etam Lingerie showed the romantic tenderness, praised the intrinsic charm of the clothing culture; Ehomme men's series is constantly chasing promotion and version for the quality of the optimization of the ETAM. Edgar, will open a new page in china!
