Lining (China) Sports Goods Co., Ltd.   

In 1990, Li Ning Co Ltd in Guangdong sanshui. That is the beginning of the creation and Chinese IOC cooperation, promote the China sports development through sports undertakings, and spare no effort sponsored various events. In 1995, the Li Ning Co becomes Chinese sports goods industry leader. In 2005, Li Ning Co and continue to maintain a leading position in the industry, a record sales, towards the goal of world-class brands sprint … … product specialization attributes, is the basis for competition in the sporting goods industry. Li Ning Co to product development, as a continuous record, the record of the race. As early as in 1998, the company established the product design and development center of Mainland Company first clothing and shoes, to become the first Chinese sporting goods company independent development; in 2004, the Li Ning Co and Chinese University Hong Kong, human movement science department cooperation, mechanical properties of the Li Ning Co production of sports shoes for sports biomechanics testing, foot type database establishment of professional athletes, for data collection and analysis of professional sports characteristics, so as to further enhance the professional products and comfort. After fifteen years of exploration, Lining products from the sports clothing single, development to sportswear, sports shoes, sports accessories and other series of racing together bridle to bridle. The near future, Lining card will work to become a world-class brand, provide the sports professional products for athletes and sports fans from all over the world. This dedication, Li Ning Co have Chinese largest sporting goods distribution network. At the same time, the Li Ning Co's international network is also expanding, currently in 23 countries and regions. “ promote the China sports movement, to change our life &rdquo, Li Ning Co was established originally. Li Ning Co has spared no effort to fulfill this mission. From the beginning of 1990 in support of the Beijing Asian Games will Chinese sports delegation, Li Ning Co has invested a great deal of sponsorship of sports, but also to create thousands of jobs. The unique enterprise culture, is the Li Ning Co each part of close cooperation, push forward the baton, the vendors, distributors, service all become partners, let all staff efforts with. Lining people believe that: people have unlimited potential. For more confident, dare to explore potential, beyond the self, — — we have this brand, always persist firmly in place and put into practice: in 1990, the Li Ning Co became the first company to sponsor the Asian Games Chinese sports delegation China sports goods enterprises; in 1992, Li Ning Co to provide prizes for China Olympic delegation, Chinese sports goods enterprises become the first Olympic sponsor; in 1993, the Li Ning Co took the lead in establishing the franchise system; in 1998, the Li Ning Co took the lead in Guangdong Foshan built China's first sports clothing and shoes design and development centers; in 1999, the Li Ning Co in cooperation with the SAP company, the introduction of AFS apparel and footwear solution, became the first Chinese implementation of ERP sports goods enterprises; in 2004, Li Ning Co in the Hongkong Stock Exchange listed on the main board, became the first company in the overseas listing of China sports goods enterprises; in 2005, the Li Ning Co became an official partner of the NBA; in 2006, the Li Ning Co becomes Chinese official ATP marketing partner. Today's Li Ning Co, is not only the creation of a sporting goods business, communicator, is also a healthy lifestyle promoter. We are to come from the accumulated confidence, grasp the historic opportunities, meet the challenges of the global market, mission of practice of Li Ningren -- we motivate people to break through physical desire and strength!

Sports shoes