Dongguan City Department Store Co. Ltd. and the United   

Dongguan city and the United general merchandise Co. Ltd. is one of a family of retail enterprises. The establishment of the company since 1998 to date, has opened a comprehensive store more popular department store and IT format combination in the Pearl River Delta, the total operating area of more than 20000 square meters, nearly 1000 employees. To "become the customer preferred shopping department store" for the business objectives, "to meet customer needs and create wonderful life" business philosophy. Provide a comfortable and elegant shopping environment for consumers, price quality merchandise and fast and efficient service to win customers the consistent high praise, in the customers and suppliers of the eyes of my friends have established a good reputation and reputation. The company operating the brand clothing "zero long" is designed for 18-38 years old women and design. "Design style for a long time the stress is zero" pop elements hold various, kneading and all kinds of seemingly contradictory but unified harmonious design inspiration, dignified and elegant and energetic coexist, space intention rich, design technique of changing, life and art combine day clothing seamless, All blend into one harmonious whole. "Zero for a long time" to maintain a breakthrough innovation style, always try to break some of the conventional design style, the pursuit of natural personality breakthrough, follow the independent movement of New York wind, create unique visual impact, the pursuit of the perfect design in the mix of the boom. Flaunt "design works of personality from breakthrough", give a person a wild sense of mystery, reflect fashionable women flying self, personality clothing taste. "Black and white is so concise, black and white is not a single", "zero long" black mystery will be refined and white bright and clean, simple but elegant, solidified into a piece of artwork, youth, beautiful shape, fashion personality style, interpretation of the eternal color. Brand management concept is excellent value for money - to get more women beautiful! Operating principles: quality, grade, brand is our eternal pursuit! Operating purposes: three business: customer customer + company + = mutual benefit; customer: novel style, excellent workmanship, excellent value for money; the customer: mutual benefit and win, sharing resources, common development; the company: marketing, management upgrade, create brilliant; operational objectives: Based on China to build international famous dress brand! After several years of careful operation, port and Lian Department has formed according to the operation of a modern enterprise system, adopt "the accord with the trend of the management mode of branch center system", and truly realize the procurement center, computer networking, operation standardization, distribution integration, shaped like the unification of the chain business model. As a retail enterprise, strategic objectives and long-term development of Hong Kong Lian Department is: people-oriented service intentions, large chain stores for Guangdong, the establishment of a national, set up the existing brand image, and strive for the development of the revitalization of the national retail.