Pinocchio Limited by Share Ltd   

Fujian's Limited by Share Ltd (referred to as "Pinocchio"), the headquarters is located in Quanzhou economic and Technological Development Zone Fujian, Guangzhou Yuexiu District branch is located in Guangdong operation. Pinocchio is a national chain enterprises. At present, more than 100 City chain has covered Fujian, Guangdong, Hunan, Zhejiang, Shanghai, Jiangsu, Jiangxi and Anhui provinces, only the straight camp shop amounted to hundreds of. Plan in 2011 exceeded 1000, in 2016 3200 home living museum fashion. Pinocchio is a leader in the domestic retail enterprises, the first fashion retail marketing idea PFM (Parity, Fashion, Multiple parity popular variety), with a unique business model of SPA (specialty retailer of private label apparel Spaciality Retailer Of Private Label Apparel) times the industry acclaim. At the beginning of managing, Pinocchio was clear "to provide value for customers fashion" of the enterprise mission, brand management, rely on accurate market positioning, small profits but quick turnover business philosophy and unique, the company obtained the rapid development. With the gradual expansion of the chain's range in all parts of the country, has become the leader of the Fujian fashion retail industry, retail industry in Fujian province is the only appeared in the "2005 most influential brand" of the enterprise. Pinocchio always adhere to the "integrity management, small profits but quick turnover" business philosophy, absorb international chain of successful management experience, continue to challenge traditional mode, innovation. Are leap in the degree of the chain, the level of management, business performance, after sale service and the construction of enterprise culture, is China Enterprise Culture Promotion Association awarded the "cultural brand China traditional industry 50 strong" and other national honor. In October 1, 2006, with the Shanghai Ctrip's strategic alliances, opened business hotline. In December 2nd the same year, and the Construction Bank Chinese jointly issued the international standard dual currency credit card -- "Pinocchio roncador" for the Construction Bank, the first cooperation with enterprises in Fujian, the first "bank enterprise cooperation" published a joint credit card, also became the first's cooperation with financial institutions in Fujian Province issued a joint credit card business. In 2007 July, the notch to eighth CCTV model TV contest, in Fujian division (Fujian, Guangdong, Jiangxi, Hainan, Hongkong, Macao, Taiwan) the only designated fashion, and become the Fujian area special sponsor. In 2007 September, Fujian province's ranks among the listed joint-stock transformation, for enterprises, and become the first Chinese in commercial circulation of joint-stock enterprises. In 2008 February, the inaugural meeting of the Fujian's Limited by Share Ltd was held successfully, the original notch fashion chain sales limited the overall restructuring of Fujian's Limited by Share Ltd. In 2008 April, notch the overall title ninth CCTV model TV contest Fujian division (Fujian, Guangdong, Zhejiang, Jiangxi, Taiwan), become a full strategic partner contest. Now, Pinocchio is a new mode and concept leads China fashion retail industry, fast forward we are in full swing to the strategic goal of "first China fashion retailer brand".