Shijiazhuang Friendship Hospital   

Integrity of others Medical industry is a high-tech industry, relative to the patient vulnerable in the relationship between doctors and patients, the hospital integrity becomes more important. My courtyard should be patient's interests as the starting point in the construction of honesty, good to carry out "take the patient as the center" principle of service, the concept into the construction of hospital culture of integrity, which makes every employee criterion. So that each employee understand "Xing Yuan" the meaning of faith, the important significance of the personality of the integrity of the know. Can also carry out some to establish the integrity of the image of the hospital activities, the formation of a hospital advocacy, employee involvement, the good situation of supervision by the masses, so that the integrity of long-term accumulation, will naturally become a cultural phenomenon of the hospital. The idea of management With the innovation of system in medical development achievements of famous doctors, science, development ideas to build on the school, to name the hospital management and international standards. Create a new management model. Team of experts to the departments of hospital has a number of domestic famous experts such as Dong Tianlin, Wu Weidong, Qi Gongquan, Chen Quanfu, Zhu Xiulan as a clinical and medico technical departments subject leaders, to laser treatment of central and peripheral vascular disease (Mai Guanyan) treatment center, treatment of male disease treatment center of anorectal disease and senile disease treatment center as a leader, and a inside and outside, women, children, Chinese medicine, oral cavity, ear nose throat departments formed a reasonable medical architecture comprehensive small, college of. Treatment of peripheral vascular disease by TCM combined with Western Medicine (Mai Guanyan). Traditional Chinese medical orthopedics and rehabilitation treatment of neck and shoulder pain, hemiplegia and laser minimally invasive treatment of anorectal disease, male disease, and gynecological cervical disease, vulva difficult diseases. In the leading domestic level or has reached the international advanced level. End-of-life care geriatric department made tremendous social benefits, to bring spiritual comfort with the light of humanity for many families who lost loved ones! The marketing concept With the further development of hospital, our hospital took some viewpoints and methods of marketing, business management has been gradually applied to the hospital. My courtyard consciously strengthen the construction of hospital culture marketing, expansion of the hospital culture construction field, so as to promote the development of hospital. First, we should introduce marketing concept in hospital management in. Two, starting from the in-depth study on the characteristics of psychological needs and aesthetic taste and temperament preferences in patients with mental, to increase the cultural content of hospital marketing. Three, from the cultural factors that influence hospital marketing such as language, customs, religion and other aspects to enhance the cultural connotation of hospital marketing. Fourth, starting from the enhancement of hospital marketing competitiveness, enhance the cultural taste of hospital marketing. Fifth, starting from the hospital in marketing advertising and publicity, enhance the permeability of the culture. But today we join hands together to show friendship, style, the development of space to cultural construction of hospital is more wide, to play its due role in the development of hospital, embody the value of hospital culture.

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