Xiamen Yibang Express Service Co. Ltd.   

Do not depend on the chain store rice water purifier efforts to advance the community store development Home appliances to the countryside to stimulate rural giant home appliance consumer enthusiasm, status in the United States, Suning and other home appliance chain channel sink blocked, how to dredge the rural market sales channels, to seize the rural market, become comprises a water purifier water enterprises, many household electrical appliance enterprises the most pressing task. In an interview with reporters found that before water purifier enterprises in three or four market channel construction in general to take the agent model, but in order to improve competitiveness, enhance the brand image, and now the water purifier enterprises have attempted to build stores, especially in recent years, water purifier stores such as bamboo shoots after the rain the rapid expansion, momentum amazing the. Although Gome, Suning and other home appliance chain in one or two levels of markets can not shake the strong position, but in the three or four class market, water purifier stores due to meet local consumer groups shopping habits and more competitive. At the beginning of 2009, rice and other domestic frontline water purifier enterprises have introduced the store plans, invested heavily to build store channel mode, in which rice spending huge sums to implementation of the "golden rice water purifier store community stores first choice" within the scope of national wealth strategic partners investment projects, products related to the kitchen water purifier, pre filter, RO pure water machine, commercial water purification products. By first-line brand stores successful attempt to encourage, in recent years, more and more the line of two or three water purifier brands also joined the ranks of self built store. Rice water purifier sales manager is told reporters, rice began to vigorously promote the store construction from last year, trying to "store + binding agent" mode of operation, to encourage high-quality agents set up brand stores, is expected by the end of 2015, golden rice at or above the county level city stores the number will reach more than 300. It is understood, Kimmie opening of the store has some support policies. In a first class city store as an example, if the opening area reached 60 square meters, renovation costs about 60000 yuan, manufacturers can provide nearly 50% of the subsidies in the decoration. According to industry practice, new store first purchase play money not less than annual sales goal of 10%. Of course, enterprises will also be based on store size floating support, for example, reached 100 square meters of open area stores, manufacturers will be to pay upfront costs 80%, some municipal agents monopoly store can also complete the decoration manufacturers to provide free. With color TV, refrigerator and other people of different electric, water purifier products dependence on traditional home appliance stores has been high, chain store sales accounted for only about three into. China Electronic Chamber of Commerce Deputy Secretary General Lu Renbo said, at present, water purifier enterprise products are in the extension from the tap water purifier, pre filter to the kitchen water purifiers, commercial water purification equipment, basically set foot in the water all the home appliance products, through the store, the enterprise can close, convenient for consumers to provide overall product solutions. But compared with the chain stores, store layout is flexible and can provide more convenient network of sales and service for the consumer, is more suited to two or three class market, especially in the vast rural market. Xiamen golden rice cleaning limited water purifier Division Tel: 0592-2211220, 2217892 Fax: 0592-2216927 Contact person: Mr. Ho 13358370728 Address: South Lake Xiamen Siming District No. 148 A-801 Web site: www.jinmiz.com

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