Shanghai nanjiren Textile Development Co., Ltd. is a well-known domestic enterprises, under the brand name &ldquo ” Antarctic; for A Well-Known Trademark in China. In autumn and winter thermal underwear, underwear for leading products, after 11 years of rapid development, has become Chinese make known to every family of the well-known brand and create a miracle China textile industry.
&ldquo ” Antarctic; has become the famous brand of make known to every family, to achieve a total sales amounted to billions of yuan, have already become the China textile industry leading brands.
11 years of groundless talk, Antarctic constantly change themselves, constantly go beyond the self, with the promise to let Chinese wear better idea, is committed to promoting the status of Chinese clothing culture in the world, all my colleagues to be conscientious and do one's best Antarctic, go to all lengths. To steer the way, Antarctic continuously upgrade the scale effect of enterprise merger & acquisition, holding, using means such as to enable enterprises to develop in the direction to the group, to build Chinese garment industry aircraft carrier.
pragmatic, possible stable Zhiyuan, Antarctic in creating China textile leading brand road will continue efforts, steadily!
enterprise
scale
the company production base is located in Shanghai city Qingpu nanjiren Industrial City Industrial Zone, covers an area of 120 mu, building area of 40000 square meters, including large-scale production, warehousing and logistics base, an area of 7000 square meters of office space and staff quarters. Nanjiren industrial city, set research and development, production, logistics, staff training, leisure and entertainment for the whole, complete functions, advanced equipment, is a modern garden style industrial park.
two strength
Shanghai nanjiren Textile Development Co., Ltd. is a well-known domestic enterprises, the company now has 1 large R & D, production base, more than 1000 employees. Marketing network all over the country 30 provinces, city, autonomous region, terminal sales reached more than 30000.
weak in Chinese clothing market under the background of &rdquo, “ Antarctic; in no loan, no credit, no inventory situation, for the four consecutive year, growing at a rate of one hundred percent. Annual sales of hundreds of millions of yuan, total sales of billions of yuan.
brand
Antarctic through years of wind and rain baptism, has become a well-known brand make known to every family. &ldquo ” Antarctic; 15000000 consumers, coverage rate as high as 89% in the domestic brand. The brand value of more than 1000000000 yuan, becoming the China textile industry leading brands.
Antarctic set number of honor in a body, enterprise leaders and enterprise to obtain the size of honor hundred, has won the China brand, A Well-Known Trademark in China, national inspection free certification, certification marks, 3.15 China miles quality certification, in 2004 the most competitive brand, 2002-2004 market share of the first three consecutive years name, successive years of product quality national sampling come out in front.
three
brand operation
1 stars
has hired a famous movie stars Andy Lau, Ge You, Xu Fan, Ge Cunzhuang, Anita Yuen as the Antarctic product image spokesperson.
2 huge advertising investment
a few years in order to CCTV as the center of the national media and all important media advertising, accumulated up to hundreds of millions of dollars.
3 good brand image of
the company held a number of social welfare activities, just a few years to the society of free return millions of yuan, to establish &ldquo gradually in the public health; public spirited, to the good image of &rdquo.
four to expand the brand
Antarctic active brand extension, the core value of Antarctic brand effectively integrate refining, build corporate brand platform, realize the maximization of the value of the brand business. Nanjiren brand extension project franchise in a single day is competing one space, business day signing rate reached 100%, only 40 days has built a national marketing network, products by consumers warm pursued.
service
ant has a first-class product development team, a tactical occupation marketing team and a high-quality familiar with brand management and standardized operation management team, can guarantee the rich product line, terminal marketing can provide a full range of support, can be more scientific and standardized management and operation of the brand, to the maximum extent reduce business risk and improve operational efficiency.
concept
hitherto unknown sharing concept: partner
to establish cooperation partners principles: win-win cooperation, risk sharing, complementary advantages, long-term development of
set up the key successful partners: honesty and responsibility, to establish long-term strategic goals of
strategic partnership with customers, partners nanjiren efforts to establish an equal, close, cooperation, win-win, the pursuit of customer satisfaction, the franchisee satisfaction, employee satisfaction.
