Shijiazhuang Red Leather Co., Ltd. is located in the hinterland of yanzhao, Jizhong plain in the southeast of Xinji province Hebei city leather commercial city. Here convenient transportation, trade and prosperity, south the Shide railway line, north of State Road 307 and Shi Huang highway, since the reform and opening up, Xinji city government to the development history of previous mining industry as our own duty, the implementation of a series of encouraging the development of policy, fur industry to enable rapid recovery and development, at present, has become a pillar industry in Xinji City, 2001 was China Light Industry Federation named “ Chinese leather leather capital ”. Long culture and loose, efficient, harmonious economic environment has laid a good foundation for the rapid, healthy development of sun company.
Shijiazhuang HongRi Leather Company Limited was formerly known as Xinji HongRi leather parts factory, founded in 1997, is the production of “ hongrisheng ” large enterprises brand series of leather gloves and products. Company existing staff 300 people, including all kinds of high and mid-level professional and technical personnel 30 people, the total area of 8000 square meters, the annual output 1000000 pay.
Sun company plant at the beginning, put the product quality as the lifeline for the survival and development of enterprises, the development of policy always adhere to scientific and technological innovation, quality level does not waver. The enterprise was founded as early as 1997 with total quality management leading group the main leaders, in the enterprise to implement the full post responsibility system, carry on antenatal, product whole quality, postpartum tracking management.
thanks to excellent quality, strong research and development capabilities and has the absolute competitive price advantage, through unremitting efforts, the enterprise the successful implementation of the change, by adapting type enterprises to innovative enterprises by the scale benefit of enterprise to the quality and efficiency of enterprises change major breakthrough, the “ hongrisheng ” series of best-selling products not only domestic the great river north and south, but also exported to Russia, the United States, Spain, Belgium, Japan, South Korea and China's Hongkong, Macao and other countries and regions, favored by the vast number of customers.
in order to implement the Xinji municipal Party committee and government of the bigger and stronger leather industry, the revitalization of China leather capital strategic objectives and sun companies continue to strengthen the quality of enterprise management and means of research and development capabilities, has set up a product center laboratory and R & D center and the purchase and replacement of detection equipment and product design and development of equipment, take the initiative in the new technology, new materials, new technology, new achievements in the test, application and promotion, to ensure “ hongrisheng ” product technology content and product quality in the leading position at home and abroad in the same industry.
Sun company registered &ldquo in 1998; hongrisheng ” trademark, and used in various kinds of leather gloves and other products. In recent years, the company in order to break the red leather gloves in terms of price, style and other low level competition situation, formulate and organize the implementation of the trademark brand strategy, and put forth effort to enhance their own brand image as the competitiveness of enterprises to realize leaping development, to cultivate and create with the international well-known national brand as a business major mission and responsibility, “ development of national industry, the international brand ” it has become a common belief of all staff and unremitting pursuit. In product sales, Sun company determines the development to the market as the strategic mode pilot, expand the channel network, implementation of store system, the formation of brand through the terminal advantage, so as to determine the “ hongrisheng ” the dominant position of brand in the market competition, rapid development of enterprises that paved the way for the realization of “ integrity win-win ” business goals.
outlook twenty-first Century competition is intense, Sun company will be the construction of a harmonious society as the goal, to continue to pay attention to environmental protection and social development at the same time, continue to focus on technology innovation and brand building, constantly go beyond the self, to constantly adapt to the development of the market trend and consumer products, is committed to building a first-class domestic and internationally competitive industries leading enterprises and international well-known enterprises, in order to enrich the people strong city, the benefit of their homeland, make new contribution to the great rejuvenation of the Chinese nation.
