Gobon group   

Zhejiang Gobon dress group Limited was founded in 1996, is a business casual dress  
Comprehensive enterprise group mainly, has ten branches and offices, two production bases and a  
Product R & D center, the existing staff of more than 1500 members of the group.  
The company in line with “ high quality Jianye, brand-name Xingbang ” business philosophy, the full implementation of famous brand and  
Omitted, become China leisure clothing industry well-known enterprises, for several consecutive years among the national clothing industry  
“ double hundred strong ” Chinese, top 100 chain; Gobon fashion to obtain “ China brand &rdquo products, the state; free  
Product quality standards, national first-class and China fashion week's most fashionable leisure brand such as national  
A number of awards.  
Gobon group, taking the brand as the core, to self and franchise as the main mode of operation, group  
Build a complete franchise marketing network, information network and logistics system, currently in the country set up  
More than 500 stores, annual sales of 750000000 yuan for the whole system.  
Gobon apparel business scope covers T-shirt, shirt, sweater, jacket, jeans, jacket, skirt  
Class, pants, accessories and other series, hundreds of styles. Gobon group in product quality and strict quality  
Content in the product style, pay close attention to &ldquo off ” innovation;, hired internationally renowned designer, group  
A clothing product development team with international standards, the development of a series of bright colors, youth  
The vitality of the garment, leading leisure fashion.  
Gobon in 2002 through the ISO9001:2000 quality management system certification, and the realization of   in
1000 computer terminals connected &ldquo information highway; ”, realize the internal resource sharing and network  
Network information management.  
In 2005 Gobon apparel group by the Wenzhou municipal Party committee, City Hall identified as big company, big group Pei  
The object of education, and further accelerate the brand strategy, launched a new VI image, hired &ldquo  
; Asia; Small days ” Jolin as a brand spokesman, force brand image will be more the last step.  
Eleven “ five ” period, group “ stronger main business, diversified more live ” as the enterprise strategy of  
The guidelines, in the core of the development of &ldquo Gobon; ” basic apparel chain operation brand, the implementation of the industrialization of
Large enterprise groups, to create high quality business 100 years.    
Brand concept: Science and technology leading fashion navigation       independent innovation;
Product positioning: popularization, campus, sports, fashion  
Brand target consumer group: 16-28 year old male and female consumer  
Wide   tell   language: clothing color   outstanding  
Products style: youth, colorful, dynamic