XTEP (China) Co., Ltd.   

1987, XTEP (China) Co. Ltd started in Fujian Province, Jinjiang City, which owns XTEP, Koling (Colin), Disney (Disney) and other famous brands, apparel industry focus on the development of sports goods, has 14 footwear manufacturing lean production line, annual production capacity to break through 10000000 pairs, the total number of employees reached 6000 many people. The company was founded in 2001 at the beginning of the XTEP brand, which enabled entertainment star endorsement of the brand, is the first to advocate a new fashion movement forerunner, through the fashion element annotation motion charm, promote the development of sports in china. In 2008, XTEP continued to maintain a leading position in the industry, a record sales to “ to create the first brand of global fashion movement ” goal sprint.

People-oriented, is the magic weapon to create Albert. When President Ding Shuibo established the multi brand operation strategy, has the implementation of brand strategy, differentiation strategy and internationalization strategy, through the joint efforts of XTEP, has access to “ the Chinese famous brand products of ” and “ national inspection free products ”, & ldquo; well-known trademarks in China ” and “ import and export of goods an ” and “ China's 500 most valuable brands ” and “ China 500 quality leading brands ” and “ China's sporting goods industry brand NO.1 ” honor. Behind the top honors, stand united, pragmatic and hard, beyond the XTEP people, we deeply understand that only the staff as a close partner, the enterprises can gain great development.

Stick to integrity is the fundamental enterprise steady development. Honesty makes XTEP the functional system work together, mutual win-win, make all the suppliers, distributors, service providers and employees to become partners. In 2006, XTEP won the “ most members of private enterprises ” and “ the youth favorite Quanzhou ten brand ” and “ the consumer 's most trusted ten national sports shoes brand &rdquo, in the survey of employers; 2006CCTV activity was awarded “ Quanzhou top ten employers migrant workers are most satisfied with the employer? ”; 2007, XTEP won the “ Quanzhou city best harmonious enterprise ” and “ the pioneer worker ” and “ national model home of workers in Quanzhou, ” brand public impression contest won the title, and won two consecutive “ activity moved Quanzhou? Staff of the top ten private enterprises ”. XTEP has always firmly believe that: honesty makes enterprise more cultural charm, make people more relaxed in personality, free space.

Have the courage to bear the social responsibility of the enterprise, is the mission. In 2006, as shoes as the leading brand-name enterprises, XTEP over many well-known enterprises at home and abroad, generous sponsorship of ten games and become the sporting goods industry's only partner in the National Games, this is the first time in history. In 2007, XTEP one step ahead to become the Beijing to Shanghai train of Olympic sponsor, so that the Olympic spirit and culture of XTEP with the train with sail and all directions. In 2008, XTEP launched “ curve into the Austrian ” strategy, join Belarus in the 08 Beijing Olympic Games, as the only partner of the prizes. Whether domestic or international sports, XTEP has tried to contribute, regarded as sacred social responsibility.

Continuous innovation, is the driving force for a hundred years to build brand. In 2006, has been committed to the motion field of high-tech research and development of XTEP and the Chinese Academy of Sciences jointly developed the world's first generation of nano silver antibacterial sneakers, so that consumers no matter in motion or in life can more fully enjoy a healthy, comfortable, marking the China sports shoes to XTEP as the representative of the antimicrobial technology era has come. Fashion, personality full of XTEP products, by the young fashion family favor, sales outlets all over the country, but also XTEP's strong brand market appeal. In 2007, XTEP became the first Chinese brand fashion movement. The near future, XTEP will be among the world's top brands, providing sports professional products for fashion sports lovers around the world.

Today, XTEP is not only a sporting goods manufacturing enterprises, but also fashion movement advocates and promoters. The future, XTEP will lead the Chinese strategy, meet the challenges of the global market, the practice of XTEP's national mission — — to exercise different!