2005 Andersen of Denmark international group to invest in China, the world brand “ DK H.C. ANDERSEN” Andersen Chinese landing.
by the Shanghai Municipal People's government, the Ministry of foreign trade, the trade and Industry Bureau approved, in 2007 May was formally established in Shanghai China Sino Danish joint venture Shanghai Andersen Shoes Co., Ltd., as the “ DK H.C.ANDERSEN” management and operation mechanism of the Andersen world brand children's shoes.
company has been in the bustling financial and commercial center of — — set up headquarters in the Bund, Denmark and domestic children's shoes by designer outstanding designers to work together, to form “ DK H.C.ANDERSEN” children's product design R & D center; and invited the children's brand management professionals, to create the rich cultural connotation of the children of Andersen children's series products. The “ DK H.C.ANDERSEN” brand shoes with the first-class quality, the classical design, and quality of humanized management mode to better serve the world including Chinese children.
company will also establish children's marketing system throughout the country, have a plan, step by step to launch the ” DK H.C.ANDERSEN” Andersen brand children's shoes series products. Let more children in the enjoyment of Andersen fairy tale classics, put on the world famous “ DK H. C.ANDERSEN Andersen ” brand children's shoes.
