Chinese trends (Group) Co. Ltd. (the "Chinese trends" or the "company", Hongkong United Trading shares listed number: 3818, including Affiliated Companies, the "group") for a Chinese leading international sportswear brand enterprises. The group is principally engaged in the design, development, marketing and distribution of sports apparel brand. Since May 30, 2006, Chinese trends for the international well-known Kappa brands in all the interests China and Macao holder.
the group in 2008 April and then took an important step, bought in Japan have KAPPA brand and PHENIX brand PHENIX company, opened a new chapter in Chinese trend of multi brand strategy. China trends will enrich the regional brand portfolio, the expansion of the group product category, pioneering the development of Chinese ski and outdoor sportswear market opportunities, through the integration of Japanese PHENIX strong R & D capability and experienced R & D professionals, to further strengthen the China moving to existing R & D technology and ability, to provide a solid platform for the the long-term development of KAPPA and other brands in the China market.
now, the group's products in fashion and vitality, youth image, by the rapid growth of Chinese high potential customers are warmly welcome.
