1994, Dongguan Hongyue Garment Co., Ltd. in China clothing Dongguan city was formally established in Humen. It is a clothing design, development, production, sales, brand management, customer service service as one of the major clothing brand entity enterprise.
&ldquo &rdquo (eminu); merchant; is the successful operation of Hong Yue company high grade fashionable leisure apparel brand. Founded in 1996 ten years, it toward “ to create the first brand of China fashion leisure clothing ” development goals, in the domestic apparel industry took the lead into the &ldquo franchise; ” model, take the brand chain operations by road; “ a strong, high-quality products, good services, unified image of ” won the majority of customers recognized and affirmed, with the high consumer awareness on.
2005, &ldquo merchant; ” has access to “ the national inspection free products, ” “ Guangdong Province famous brand products, ” &ldquo ” Guangdong Province famous trademark; Award; get the brand overall competitiveness improved significantly, the market visibility, reputation and loyalty of customers to reach a new height.
after 2006“ passers hung wings, ten years leap ” baptism, by the end of 2007, merchant image in Taiwan flagship store opening, Jordan's retailers to join, mark merchant officially stepped out of the pace of the expansion of overseas market.
2008, merchant construction completed first-class industrial park of Southern China area, using the advantage resources, solid industrial base, and further realize the enterprise management standardization, scale.
At present, &ldquo, ” merchant; the brand has 28 provinces and cities in the country set up 3 branch offices, more than 20 of total agent, opened nearly 2000 stores; a huge sales network covers the mainland, Taiwan and Southeast Asia China most area.
in product development, “ merchant ” to “ to create a high quality in high-end fashion leisure clothing ” as the design concept, time transfer of leisure culture of modern urban to consumers, the establishment of training a batch of very professional design team, and set up a number of product R & D cooperation site in Hongkong, Europe and America area.
in the brand image promotion, “ merchant ” has invited film songs and star An Zaixu, Stephen Fung, Hongkong King's sister, Joey Yung, idol boy band B0Y’ Z and popular youth idol star Ming speak for the products. Leveraging the star, continuously inject new vigor of youth for the brand new brand concept, transmission.
image in the design, the company has a professional planning design team, combined with the latest brand shop image strategy, provide a unified, national terminal image design, professional advertising and event planning scheme, which with its distinctive store image, the warm shop hall atmosphere, thoughtful, efficient service, rapid promotion brand awareness and reputation.
through the development of garment industry to grasp the depth of 2009, merchant, initially completed the structure adjustment and the change of style products. The birth of the latest CIS system, a new VIP system put into use, fourth, the five generation of spatial image development, upgrade for her success in building high-grade fashion leisure clothing provides the most powerful protection.
has long, merchant committed to build new attitude to the life and the new concept of life — — dare to explore, dare to practice, break the normal procedure, create new popular style. A new combination, new process, new fashion leisure, the interpretation of a new visual experience of … … the future, merchant people will continue to take “ dance fashion ” explores the firm faith, constantly learning, constantly growing, sincere service to the vitality of the emerging world population, in the vast ocean in time writing a new “ merchant legend ”.
