Company Profile
Gaulp (Shishi) Garments Co., Ltd. was founded in 1989, is located in the Chinese leisure clothing city Shishi — &mdash. The company employs 2800 people, including senior management and technical elite personnel accounted for 12%, have a first-class modern production workshop building and sewing equipment, mainly in the production of men's casual clothing for the leading product, jacket, shirt, leisure suits, T-Shirts, denim, jewelry and so on, the annual output value reached 300000000 yuan.
in the continuous improvement and nearly twenty years of development, the company has accumulated rich experiences in the management of modern enterprises, the successful implementation of humanistic, scientific, standardized management. Especially in recent years, the company to enhance the core competitiveness of enterprises as a strategic goal of enterprise development, open up a novel shared business philosophy and one-stop marketing services system, successfully entered the domestic market, such as Shanghai, Beijing, Shenzhen, Xiamen, Hangzhou, Tianjin and other places, the existing more than 300 city 500 many shopping malls counters, stores, established a foothold in Fujian, covering the national market network.
brand meaning
GOLDPOOL (Gao Erpu) brand logo is composed of a palm print and English GOLDPOOL, to show its unique America western culture and spirit of the west through the palm print, Chinese translation of brand personality English GOLDPOOL and independent, free, bold, open up for “ on golden pond, ” from the edge of the early the last century eighty's American global gold film "GOLDPOOL". The design idea shows high DELP product development to enjoy nature, leisure oriented. A strong right hand mudra, the straightforward, frank and manly America western culture unique; and also reflects the unique Western Cowboy Culture brave, fearless and enjoy the free spirit of the West. The graph has a strong visual impact in the visual performance, visual differences in congener product, embodies the characteristics of high DELP product personality, pay attention to the style, pay attention to the content of products, and high DELP market positioning in the consumer groups, and their pursuit of ego consciousness, Zhuo without Kwan and enterprising spirit, enjoy personal achievement state of mind form resonance.
brand positioning
GOLDPOOL (Gao Erpu) based on free from worldly constraints America Western cultural background, character design of independent innovation as the keynote, humanistic temperament and process details together with American western fashion classic fusion, GOLDPOOL (high DELP) into fashion leisure clothing brand the most innovative spirit and personality grade representative. The mainstream consumer groups: — — advocating personality shaping new cutting-edge urban population they are at the age of 25 and 45 years old of modern urban upstart them full of vitality and spirit of innovation are interested in the new things and the unique individuality pursue them from any can have new finding places to buy what they want and they are very self shoppers in their look, no matter what kind of tide hit can find what you want the element from which to complete their style, this is their cities advocating individuality, unique new gens is GOLDPOOL (high DELP) faithful admirer and supporter of the
product style
GOLDPOOL (high DELP) inspired by the American Western style free from worldly specification, and in design ingeniously humanistic temperament and process details with western culture into the. The brand contains rich America cowboy culture, carrying the hope and dreams of a new generation of fashionable young people, expressing full of reverie and self innovative brand proposition. GOLDPOOL (high DELP) design style gives a person is a kind of warm pure, unique personality and great taste in experience, the courage to break, bold innovation brand philosophy, advocating the contemporary young people don't do trend followers, but to their own unique perspective to examine the trend of fashion elements, extracted from, shape their own personality style.
GOLDPOOL (Gao Erpu) series of products is mainly composed of three major parts: simple happy, confident and nostalgic leisure series; personality is distinct, the absolute freedom of individuality and leisure series; classic leisure series of rugged, wild natural. GOLDPOOL (Gao Erpu) design follows a consistent “ color, wild, independent, brave ” style, with &
