brand Honor:
tigers — — this concern the national brand, to win the trust of the trousers standard, obtains the honor with strict quality. As a set of product development, design, manufacturing, marketing as one of professional, serialization of the Hong Kong owned garment enterprises, tiger, after just twenty years of development, its brand image has win support among the people. At present, the tiger brand set dozens of honor in a A Well-Known Trademark in China: “ ”, “ China brand-name products, ” “ national quality inspection free products, ” “ China 500 most valuable brands, ” “ industry hundred strong unit ” &ldquo, 2005 CCTV; clothing with ” in 2007, “ Chinese garment industry top ten brand, ” 2007 “ standardization of advanced units of ” and so on.
human resources:
at present, we have domestic top designers, senior technicians, a version of the division and professional R & D, management, marketing, brand promotion personnel more than 300, the general staff of 3000 people, to ensure the smooth production of tigers men's high quality products and brand image of the successful creation. Once the company is established that pay close attention to product quality, and won industry and customer praise, in 2002 through the ISO9001:2000 international quality management system certification, and for many years through the review; the implementation of TQM quality management mode, and the introduction of a number of high quality control personnel, strictly control product market link.
equipment technology:
company is the first domestic production line uses advanced computer digital control equipment, design and making use America Gerber advanced design plate cutting system, the company has Asia's most advanced 96000000 yuan worth of trousers production line, production of computer numerical control. At the same time, is the first domestic international popular 8CM production standards crotch technology into China, the special digital equipment made in germany.
a traditional technology using digital technology breakthrough trousers, trousers to build international advanced digital power.
terminal construction:
tigers first break the provincial agency, the country set up nearly 100 offices, shopping malls counters in more than 800, stores more than 1200, more than 300 cities all over the country more than large and medium-sized city, and some developed counties, county-level city, a huge sales network coverage throughout the country and is always in the efficient operation.
2008 January tigers officially stationed in the Hongkong Special Administrative Region, the tiger (Hongkong) flagship store opened in ten world famous commercial district of Hongkong Tongluowan in 2008 1 early, as the tigers blueprint for the development of new development territory, tigers from Hongkong to the world.
marketing idea and values:
with “ only weak product, no weak market ” the marketing idea, in the fierce market competition, the tiger products is increasingly perfect, serialization, diversification, not only can meet the consumer need to wear, give consumers a brand identity, status symbol. “ industry serve the country, the pursuit of progress, committed to carry forward the Chinese national dress culture, ” this is a tiger people remember the values and outlook on life; “ heavy quality, credit, for ” “ cherish talent, care staff, contributing to society, &rdquo has become the consensus of the tiger.
tiger, twenty years of steady development, in the market always remain invincible, and maintained a sound and rapid development tendency, become the leader brand China in clothing, the Chinese dress brand leader.
