Umbro (UYBTO) brand, from the British descent.
since twenty-first Century, with the further adjustment of global strategy, officially landed in the Greater China region.
2002 years, has settled in Hongkong and Taiwan, and officially launched the China mainland market, in 2008 so far, the British Umbro sports industry development (International) Limited was formally established, and become Umbro (UYBTO) brand in the world the only legitimate operators.
based on local market China conditions, follow the demand Chinese consumer groups and, Umbro brand leading the trend of innovation, with &ldquo ” fashion sports; self positioning, new deployment Chinese region. “ innovation and leading ” core power always for enterprises to development, is committed to fashion, dynamic, energetic style, excellent product quality and first-class service, won the favor of consumers Chinese, brings a new, stylish, healthy sport concept and life forms for the public.
integrates a powerful resource advantages, seize the fashion movement trend pulse, attention to internationalization vision for future development, Umbro confidence, ambition successful sharing hand in hand, shoulder to shoulder with the vast number of old and new customers, create brilliant.
interpretation two, corporate culture, brand
1, business philosophy: people-oriented, the pursuit of excellence,
2, development goals: exquisite technology, excellent quality, first-class service
3, the competition idea: the definition of win is not to defeat the competitor, but to reach the established goals and beyond the benchmark
Theaction from the objective information
Facts speak louder than words4, vision: the well-known international, the leading domestic
5, the brand mission: to create a fashion sports brand leader
6, brand spirit: changes because of me
7, the brand positioning: Style: fashion, sports
channel positioning: monopoly, college hall
consumer positioning: subdivision of 16-35 years old citizens, the crowd: college students, civil servants, journalists, writers, designers, engineers, entrepreneurs, occupation managers
8, brand personality: British Umbro sports industry life: Product + research + innovation.
active and effective communication of consumers, consumer demand and meet consumer demand, scientific research and product development and innovation, with the market and consumer demand and interactive.
The Umbro pillarBritish sports industry: quality + service + monopoly system.
positive do with unified monopoly (post office) image, unified service system, to give consumers a unified image, meet consumer convenient purchase psychology.
the British sports industry Umbro Soul: brand idea + and para media products.
fusion transmitted most effectively, taking brand as the core of the idea, marriage and sports programs, mainly to sponsorship, advocating the promotion of fashion sports activities, strong for the most concentrated products target consumer groups.
three,
development1924, the UK Umbro sports industry was founded in Manchester uk.
1956 years, 20 years of local development, in the UK to establish a powerful network, lay a strong foundation.
1968 years, March in a large-scale beauty (Europe) Delta market, relying on a strong brand, quickly won the favor of the market.
1978 years, has entered the Japan, South korea.
2002 years, entered the Hongkong and Taiwan markets, which lays an important milepost brand development strategy in china.
2008 years, the global strategic adjustment, the official landing Chinese.
four, chairman of network address
21 century, is a new era of rapid development of network, the high technicalization. The advent of the Internet age, make our development is faced with another new opportunities, new challenges.
but we always believe that the — — everything changes because of me!
in this competitive era, only the strong will to succeed. 2009 is a year full of hope, we stand at a new starting point, we will in all areas of business, from research, production to marketing and service, unremitting efforts to promote innovation and development, in order to continue to win the market.
with wide sea diving, sky is the limit, we will be in the new year, the new situation, keep forward momentum, the future, continuous innovation, create brilliant.
President: Chen Changjiang
