Qingdao Hengda Group Co., Ltd.   

Qingdao Hengda Group Co., Ltd. was founded in 1984, after 24 years of development has become Chinese private enterprise large, one of the Chinese biggest shoe-making group, the outstanding representative of Chinese national brand. Hengda Group established "a hundred years to build businesses, tree brand" enterprise vision and "create to meet consumer demand" of the enterprise mission, to consumer satisfaction as the goal of product design, successively in Guangzhou, Quanzhou, Wenzhou, Chengdu and other Chinese shoemaking industry frontier city established research and development institutions, and hired Italy, France professional designers to strengthen the product design, the product design and production technology and the trend of the world synchronization. At the same time, Hantec Group by self, cooperation, join the other way, established in the country more than 3000 stores and shop, formed the multilevel marketing network, with excellent quality and perfect service, has won the "Chinese Hantec leather shoes leather shoes of Wang Si times", "national quality inspection free products", "the Shandong province famous trademark" and other honorary titles. In 2005, Hengda Group also won the China enterprise two top honors -- A Well-Known Trademark in China and China brand-name products, the Hantec development into a new historical peak. Since its establishment, Hengda Group adhere to the brand development strategy, successfully into brand operation stage in the successful completion of product management period. In 2003, the recent development Hengda Group "brand image promotion, business process reengineering", and started the engineering and management of information system, human resources strategic planning, corporate brand and product brand management and so the management of project, the Hantec Group shift from a functional management as the core of the traditional business to business process management is the core of modernization enterprises, improve the comprehensive level of brand operation, and a comprehensive agent of the French international brand group Adi Lina, enough power for two international brand, the Hantec Group Duan Maijin to brand operation order internationalization. The group technical center as the base to build "independent innovation" for the characteristics of the strong scientific research and development system, the enterprise is facing the construction of independent intellectual property rights, well-known brand, with international competitive advantages of enterprise development. Market integration in the international context, the development strategy of Hantec Group insists on the domestic market and international market, through cooperation with Samsung, Mitsubishi Asahi, such as the world 500 strong enterprises, products successfully entered the Tokyo Mitsukoshi Department store, Takashima Ya, Daimaru department stores such as high-end department stores, and in Russia, France, Italy, American 20 many countries and regions set up branch offices, and establish business relationship. In 2005, Hengda Group and the strategic partnership with the world's first clothing shoes brand NINE WEST, created a new international market. Hantec Group, strengthen the building of enterprise culture, the initial formation of the core culture oriented, system and regulations, science as guarantee, business signs, flags based culture system, and through the "Hantec aspect" newspaper, website, "Hengda" magazine and other cultural carrier to build with Hantec culture foundation and enterprise culture. At the same time, Hantec Group the learning organization in the enterprise culture system, the learning strategy, put forward clearly "learning is the first productivity, will learn to create the goal of building a" culture is the core competitiveness of enterprises. By building a learning organization, enhancing the overall quality of human resources, strengthen the enterprise in the information as the main body of this age level of operation, completed by the manufacturing shift to brand management oriented enterprises. At present, after the completion of 200000000 yuan investment covers an area of 500 acres of Hantec International Digital Industrial Park has started construction, the construction, Hengda Group into one of the largest shoe-making industry base has Chinese cluster advantages and industrial advantages. "Ride the wind and waves will sometimes, obtain thepractice the." Hengda Group will be "A Well-Known Trademark in China" and "Chinese brand-name products" as a new starting point, the Hantec to the development track of international brands.