Shanghai Zhenxin Garments Co., Ltd.   

                                  Shanghai Zhenxin Garments Co. Ltd is invested enterprises in the Taiwan Zhen Xin Industrial Co., ltd.. Company founder Chen Jilong and Mr. Chen Jixing, engaged in business for decades, and have achieved America Snoopy (SNOOPY) girls and girls underwear in Chinese, Hong Kong, Macao authorization. Is an excellent enterprise integrating design, production, sales through-train.  

    Shanghai Zhenxin Garment Limited company in line with " Chongben pragmatic " business philosophy, to product development as the core, brand through agent well-known brands, expanding the domestic market, China. In 2001 the introduction of America Snoopy  

(SNOOPY) with girls and girls underwear and SNOOPY  Weekend brand, adhere to " comfort, health, fashion " design concept, the latest trend in using the girl dresses with SNOOPY image design suitable Chinese market products. Zhen Xin inherits the idea and brand operation concept, advanced management, have a common goal and the sense of responsibility and team spirit, provides the best support for our sales for groups and dealers.  

       

    to cater to modern people in the dress over the table, leisure oriented, personalized aesthetic needs. We pursue a relaxed, simple, personalized fashion Japan style, along with the economical globalization time to come, we will also to the international popular loose, natural development. In a natural state of mind to deductive fashion. To shine with a mild life before the likelihood of color.  

    A, URBAN--- enjoy shopping, shopping, afternoon tea leisure time   high popularity of  

    B, BASIC    simple pleasures of life - the pursuit of low popularity remain free;  

    C, LEISURE--- eager to engage in leisure activities to liberate the pressure to maintain the state of mind enjoy high popularity of    

SNOOPY girl:   personality  , fashion, youth, sweet, to all kinds of SNOOPY figures for the pattern, design approach to the Shi Shangyuan plain, details of the decoration, changing color to show.  

SNOOPY  FASHION    --   do beautiful fashion, to do precision;    

brand positioning: new ladies fashion    

brand style: between traditional accomplishment less wear pink, pure and traditional fashion leisure Women mature, bright, this is a kind of the new lady gently beautiful style, cute but not young, beautiful but not too mature sexy,           fashion without publicity, natural and delicate.    

consumer groups: young girls aged 14-24 years, they are eager to grow up but never lost girl feelings, whether personality is shy girl, not immature, lovely beautiful new lady style       and nbsp;         they like.    

channel models: shopping system, product structure, price system, build as shops, to seize the high quality shopping resources, high sales force of store brand.  

SNOOPY Snoopy  Weekend: accomplishment less loading,   age 18-28 years old, Lifestyle's rise reflects the importance of self-expression in women in fashion, be prompted by a sudden impulse behavior and expectations for the weekend leisure prevalent. Fresh and active Relax  in  weekend  style allows you to slow down and enjoy the relaxed and fashion weekend. Let put on snoopy  weekend consumers wherever they can show the unique charm of their own.  

SNOOPY  WEEKEND    --   international fast fashion, be inclusive;    

brand positioning: the international theme fashion    

brand style: a variety of theme fashion oriented, each topic matching different series, different styles of products, the introduction of more than eighteen themes, each theme products give customers a different feeling, and the wind the main   problem, South Korea, Bohemia theme theme, occupation, leisure theme theme, theme, theme street fair maiden wind...... The various themes and style changing, have everything that one expects to find, attract customers to patronize.    

consumer groups: 18-28 years old, namely from the university to get married and have children of the female, women at this stage, identity, mind living environment are constantly changing, and they need different styles of clothing to show their different beauty and express their different mood.    

channel models: "two in one" Street shop system, which is a brand, two kinds of mode, stores to sell mainly clothing, scarves, hats, with a small amount of accessories, accessories shop in the main. Two modes of market making dealers shop shop can do, make full use of channel resources