Hongkong East China general agent _ nuts Wenzhou Jiewei Trading Co.   

           
  into the fruit;; -- from airborne to commando
      "three years ago, she from the" Pearl of the Orient "Hongkong over Wenzhou. In three years, never done advertising her, has attracted many franchisees from around the world......" "Airborne" -- this time last year the Wenzhou media to describe nuts dress, a year has passed quickly, when I once again into the fruit clothing, found that after a year of development and promotion, now nuts dress has turned into a special forces, a A new force suddenly rises., brave and battlewise troops in the women's market. So, why take today nuts costumes described as special forces? She was "special" in what place?
     
      a, "nuts" serve only a part of women!
      first, fruit dress lock specific consumer groups, women's wear market subdivision, serve only to the private sector and in government departments and institutions work white-collar women such as part of the group, in-depth study of their way of life, consumption characteristics, psychological needs.
      modern urban people as the pace of life speeds up, more and more urban women longed for a natural and simple life. Especially 30 - about 45 years old working stable urban white-collar workers, they are more willing to choose the beauty of fashion. For example, in the workplace, confident and independent, positive enterprising, the cause of the persistent and strong sense of responsibility is the common characteristics of their pursuit of the city OL. They want to create the image of concise, stretch characteristics. This requirement is projected to the clothing is: simple and smooth, harmonious collocation, the color is simple and elegant, a pleasing aesthetic. Design and brand culture closely linked to this trait fruit, pay attention to quality and connotation of the clothing, meet the needs of this part of the group.
     
      two, "nuts" development do not take the unusual way!
      fruit characteristic development pattern, in the development of franchise stores, not to follow the rapid expansion of road, launched the "fine 1+1" chain scheme, advocate "the little shop, to make a good shop", "doing fine" as the core concept, selection of partners, control the number of stores. The launch of perfect and mature franchisee system support system, support a number of outstanding business partners, which will create impressive sales performance "the nuts Three Musketeers" -- Ningbo shop, shop, shop Yuhuan lingxi.
      "one of the nuts Three Musketeers" Ningbo shop, located in the bustling commercial street in Ningbo, more than 100 square meters of shops, a development of the two chains, occupy a lot of local women's share of the market, this "bustling city many shops profit mode".
      "the nuts Three Musketeers" two Ling Xi shop, located in Wenzhou Cangnan County Lingxi bustling commercial street, more than 30 square meters of shops do nearly 2000000 a year in sales, has created one of the small town of fashion marketing miracle, this "business flourishing shop Italy win mode". In 07 years the owner strengthen investment, expand the business area, to strive for a more lucrative profit space.
      "the nuts Three Musketeers" three Yuhuan shop, located in Taizhou Yuhuan County, two stores, the area is more than 80 square meters, opened a month earn back a year's rent, as a just enter Taizhou women's brand. This results in the local industry is rare, this is the "harbor small Dadian profit model".
      Fu apparel will have a more long-term planning in the autumn, such as holding "07 autumn and winter clothing fashion conference in figs" an important city in the province; convened around the franchisee system training,...... We have reason to believe, fruit dress the special forces, will play a beautiful victory!