Beijing Rong Kangtai Trading Company   

                                  products are mainly for the 2-16 year old children provide fashion, novel, healthy cartoon image derivatives, including upscale children's clothing, shoes, hat, bag culture activities, all kinds of toys, daily necessities etc..

    cartoon image: in Disney the lion king series as the main image, auxiliary Mickey Mouse, Tang Laoya, Winnie Vigny, princess, Disney BABY, Bambi, tooth and big nose, Dumbo, Aladdin, Brother Bear, Nemo, lilo and stitch, fantasy, Monste Inc, toy etc..

    brand positioning: quality brand, style trends, diversification of varieties, the price of civilians.

    commodity structure: children accounted for 70%; children's shoes accounted for 15%; bags, plush toys, stationery, accounting for a total of 15%.

    product style: highlight personality, popular, classic design style.

    twenty-first Century "cartoon city" brand, the famous cartoon on Europe and the creative source derived culture, product fashionable, fashion leisure, always walk in front of the tide. "Twenty-first Century cartoon city" products work very carefully, the production of every process and the process has a professional and technical engineers responsible for inspection and management. Bleaching method in the face, the choice of accessories required no chlorine, no formaldehyde after treatment, ensure, accessories without any harmful substances, so that the brand children's products in full compliance with international standards of ecological textiles.

    in the processing process, adopts the world advanced technology level and the production line, have great originality design to ensure that each product exquisite workmanship, interesting and lovely. Strong sense of diversified products and series, in the pursuit of individuality classic also stresses the item's collocation. In "the lion king" children's wear, children's shoes based products, with Mickey Mouse, Tang Laoya, Winnie Vigny, princess, Disney BABY, Bambi, tooth and big nose, Dumbo, Aladdin, Brother Bear, Nemo, lilo and stitch, fantasy, Monste Inc, toy general mobilization and other cartoon derivative bags plush, stationery, toys, products, its design, material selection and use of color come down in one continuous line, clothing and accessories can be free to choose, free combination, fully exaggerated personality, pop, classical style of products.



brand idea: let every child childhood because of the lion king and wonderful

brand positioning: globalization, internationalization, high quality children's wear brand

brand personality: fashion, innocent, childlike, assertive, self, noble

brand breath: natural breath, environmental atmosphere, aristocratic

brand culture: a wonderful childhood, King

the core communication: put the Lion King brand children are brave and confident strong self good child

Group Description: city of the child, parents hope their children brave, strong, and justice; identity and like the lion king cartoon character of children and their parents