Introduction
In 1972, Jeanwest (JEANSWEST) set up clothing stores in Australia, sells casual clothing.1990 years, Hongkong Sun Group in cooperation with local importers to buy Australian retail clothing brand " JEANSWEST", through the efforts of management, distribution area extended to New Zealand, so far in the Australian and New Zealand stores more than 200, become the second big clothing brand.1993, Chinese Jeanwest into the mainland market, opened in Shanghai in the first JEANSWEST Jeanwest store. Subsequent expansion and development, has been in more than 20 domestic provinces and cities set up nearly 1800 stores (query), with the current China largest leisure apparel sales network. Has always been to the leisure style is popular with young people have been Jeanwest domestic leisure clothing leading position. Jeanwest clothing is designed for 18 to 25 year olds, over the years has always been close to the fashion leisure style loved by young people, understanding, for the vast number of consumers to the recognition and trust. Jeanwest localization is "famous brand popularization", "famous brand" by the recognition and love our customer group, and the "popular" is based on the value of the price, easy to wear and easy to match the style to attract customers. Each Chinese are affordable international famous brand, let more people enjoy the leisure suit brought about by the fun of life. In many similar fashion brand, Jeanwest "value for money" the image of the male talent showing itself, according to the domestic casual clothes leading position. Jeanwest in order to maintain and enhance the brand image, from the chain store hygiene environment, store layout, product display, patient smile services, comprehensive customer service service, sales staff recruitment and job training and guidance and other aspects, improve service levels. Public spirited undertakings, to serve the society is reflected Jeanwest enterprise culture. Hope primary school at home in the poverty-stricken areas Jeanwest named a total of 20. In the "student March fund-raising activities", Jeanwest donated 2100000 yuan in march along the road after the ten province to build a "Jeanwest hope primary school". More recently, spend nine million yuan, to the hope project, set up "Jeanwest college grants", for the development of education in a force. By holding "China Jeanwest Cup" casual wear design contest "," Jeanwest all-round rookie "and a series of activities, for young people to provide a display potential, communicate, learn from the experience of platform. In order to reflect the social value as the core brand philosophy has been deeply affected every Jeanwest customer.
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