Take The Initiative To Increase Investment In &Nbsp; The Transformation Of Garment Enterprises Begins With Fabric Research And Development.

One piece Men's shirts To sell more than 5000 yuan, I believe many people will be surprised to hear that. However, Shandong Lu Tai textile Limited by Share Ltd has improved the value of products and established its brand through the development and innovation of fabrics. "This new product is made of 300 new super fine silk fabrics with no wrinkles. Such technology and fabrics are in the leading position internationally. Wang Yan, the shirt Department of Lu Tai textile international business department, briefed reporters on the third issue of the 109th Canton Fair.

The increase of labor cost depends on enterprises. Cost advantage Price competition is becoming more and more inadequate. The industry believes that compared with the design and production of clothing, China has a comparative advantage in the development and production of functional fabrics. Starting from fabric research and development, increasing the added value of products represents the general direction of transformation and upgrading of the textile and garment industry.

Take the initiative and invest more

To produce shirts worth 5000 yuan means 5 million yuan, or even 50 million yuan. Reporters learned that Lu Tai textile in 2009 on the basis of the original technology research and development center set up the Lu Tai textile and Clothing Engineering Research Institute, has established a cooperative relationship with Qiingdao University, Donghua University, Dow chemistry, Switzerland, and so on, and has established the Lutai Colijn textile dyeing and finishing technology research center with the company. It is in the R & D link that huge investment has returned to today's benefits.

According to Wang Yan, the shirts and fabrics of lutig Lei Fen brand have the same luster as silk and feel extremely soft. These fabrics account for 15% of the world's market share, of which 65% have their own brands.

In the industry known as "silk imitation king" Deyi fashion fabrics Co., Ltd. has also harvested the results of fabric research and development. The copper ammonia fabric developed by the company is favored by many buyers. Yao Yunzhen, general manager of Deyi trade department, said that the raw material of copper ammonia fabric is a kind of regenerated fiber, copper and ammonia yarn, and the main producing area is Japan. Japanese companies can only produce copper wire at present. Superior quality Suit With the introduction of copper wire, Deyi successfully developed copper and copper thin fabric with its own technical advantages, especially through the interlacing of copper wire and rayon and Tencel, and has developed more than 60 new products. "Now there are more and more customers who recognize copper and ammonia fabrics, and the company's orders are already full." Yao Yunzhen said.

Because of the rise in cotton prices, fabrics made of cotton yarns have suffered a lot of cost pressure. The R & D Department of Shanghai textile group immediately thought that if the fabric of the same texture was produced with the smallest amount of cotton yarn, the cost pressure of the enterprise would be greatly reduced. Now, the fabric developed by the company is between cotton and acrylic fiber. Because of its competitive price and good texture, it attracts many customers.

Guided by customer needs

At the Shanghai textile exhibition stand of the Canton Fair, there are several display cards of the main features of the Shanghai textile group. Among them, the birth of Rio bamboo fiber spent 100 million yuan investment and more than ten years.

Li Weiqi of Shanghai Shenda import and Export Co., Ltd. told reporters that the fabric had advanced flame retardant technology, and it would not burn in a matter of seconds after encountering fire. The fabric was first developed to meet the needs of children exported to Europe and the United States. "If we don't master this technology, we can only do simple foundry. Now that we have our own technology, the added value of the product has increased. " Li Weiqi pointed out proudly.

Under the guidance of market demand, Shanghai Textile Garments Co., Ltd. has also experienced the process of technological teams from scratch. The company has a product tailored to Europe's four largest oil companies. In order to meet the requirements of oil workers' working environment and strength, they have done enough work on fabric research and development. {page_break}

Wang Zhongtian, deputy general manager of Shanghai Textile Garments Co., Ltd., told reporters: "European oil companies usually wash their work clothes once a week and change them once a year. We have to ensure that after 50 times of washing, the high performance protection function of the product remains unchanged. Due to the special working environment of oil workers, the fabrics have high requirements for waterproofing, lightning protection, fire prevention, tear strength and other indicators. After 3 years of hard work, the company has established a very stable relationship with the European oil companies. The annual export volume of the company is only $8 million to $10 million.